Men build missiles, microchips and machines, rather than yogurt and lipstick.
Not any more.
Women are there all over! They are in many off beat professions which were till now a man’s domain.
Moreover, globally women are known for juggling many roles at a time.
At times it looks like a trapeze act, balancing many roles with élan.
In India, traditionally men have been the bread winners whereas women typically ran the household and saved for those rainy days. This was ‘the’ scenario, till women started working and took the command of financial matters.
Still we notice that the investment decisions primarily rest with ‘men’ in the house be it the brother, husband, father, or father-in-law.
Women have moved ahead from their iconic role within the family. With the changing role of Indian women, there are every possibilities that decision regarding investment with their surplus money may be different depending on the parameters of the investment instruments, degree of risk taking capability and influence of others like husband, family members, friends and colleagues.
This way scenario is undergoing drastic transition. We are witnessing the change of roles…from savers to investors!
For Anni Colaso, an accounts manager with a pharma company, investment decisions have always been hers. She is in total command of making investments and is quite well versed with instruments like mutual funds, SIP, bonds, insurance and other policies. A planned saver and an active investor, she mirrors the independent women of today.
Going by the trend we notice that women have been more comfortable with savings in bank accounts, storing money in lockers, or buying gold or bonds. Though they are known for saving for a rainy day, they might not be smart in taking investment decisions.
In the changed scenario, women are looking at various investment avenues for investing their money though they are known for being risk averse. They are considering investment in direct equity and mutual funds in a big way. Buying property is another attractive investment option for women today. They are getting more comfortable with the internet, hence online trading and a net banking account is an easy facilitator to plan their investments in this fast paced world.
Women love to save on a regular basis and smallest of the surplus income they like to invest prudently. Systematic Investment Plans (SIPs) in mutual funds is a big hit amidst working women. This has enabled them build up a disciplined approach towards investing. Here women are benefited from the power of compounding and rupee cost averaging.
Deena Mehta, leading stock broker, MD & co-founder, Asit C Mehta Investment Intermediates Ltd. encouraged women to invest regularly. She propagated ‘Bachat ko kharcha maniye’ which did the trick. Women understood the importance of investing. She encouraged women to not only save and invest regularly but also motivated them to actively take part in the investment process. Her country wide seminars have many women participants.
Seeing the rising number of women taking part in investment activity, Geogit Financial Services in a move to promote equity investment among women opened it’s first ‘women only’ trading branch in Kochi. According to Mr. George of Geojit, women as a group are cautious. But as a culture we wanted to encourage long-term investment in women.
Every Saturday he holds training session for women, like how to pick a stock, what is the risk involved; if you lose money, if you have a service deficiency, what recourse do you have, etc.
So you see that help/advice is available exclusively for women.
It is important that you keep investment/saving issues on priority in life. Today money today holds the key to happiness; hence women should plan their finances and investments well. Also regularly review all investment decisions from time to time to ensure that they are in line with the overall financial objectives, time horizon and risk appetite.
Take control of your finances to have a rocking life ahead!